Vaser | Physician Site

Physician Landing Page

Product Feature Page

Modal Inset

Procedure Detail Page

Google Maps-Enabled Physician Search

SERVICES
Content Strategy, Content Audit, Information Architecture, Taxonomy, User Personas, Copywriting

THE PROJECT
Promote a growing boutique brand with an expandable website. Sound Surgical Technologies (SST) was a company on the move. In addition to selling its high-end VASER Lipo products, SST needed a way to integrate more traditional lipo tools.

THE STRATEGY
Blend smart architecture, beautiful design and inspiring copy. Each product receives a self-contained section, with system information, the science of, before-and-after, testimonials and case studies.

WHY YOU SHOULD CARE
A nod to product lust. The design emphasized clean lines, curves and reflective surfaces — accentuating VASER as a tool to uncover outer beauty.