VASER | Consumer Website

Patient Landing Page

Procedure Landing Page

Interior Product Page

Patient Testimonial Page

Before & After Image Gallery

Googe Maps-Enabled Physician Finder

SERVICES
Content Strategy, Content Audit, Information Architecture, Taxonomy, User Personas, Copywriting

THE PROJECT
Build a consumer site worthy of a best-in-class cosmetic surgery product. Marketed solely through independent surgeon offices, the VASER Lipo brand couldn't control the conversation or show substantial growth.

THE STRATEGY
A luxury site for a luxury product. Recognizing that VASER Lipo was a high-end elective surgery, we created a positive site that borrowed its tone from spas, resorts and name-brand jewelers. User pathways guide visitors through content to surgeon offices.

WHY YOU SHOULD CARE
Smart User Pathways. Page architecture and copy embody the high-end nature of the brand. Content and page structure provide value at every turn while indicating next steps and prompting user choice.