Facebook | FACEBOOK PAY ON INSTAGRAM

SERVICES
Information Architecture, Content Design, Microcopy, Privacy & Compliance, Localization

THE PROJECT
Give users the freedom to pay how they like. Create a standard for integrating other digital-first payment methods into Facebook Pay.

THE STRATEGY
Meeting of the minds. Understand Shop Pay’s data privacy practices, and how they differ from Facebook’s. Facilitate a workshop so lawyers from both companies can agree on specific requirements.

WHY YOU SHOULD CARE
A two-way relationship. This successful integration paved the way for featuring Facebook Pay on Shopify merchant sites — increasing the reach and prominence of Facebook Pay.

Handoff to Shop Pay

The interface provides a secure handoff to Shop Pay for payment details, while text highlights data privacy details for both Facebook and Shop Pay. Shop Pay’s secure 2-factor verification process is integrated seamlessly into the flow.

Checkout Completion

Shop Pay details are integrated into the payment review page. Users have access to data privacy policies for both companies.