Scott & White Health Plan | Homepage Concept

SERVICES
Information Architecture, Copywriting

THE PROJECT
Redesign a local HMO website to bring sales and customer support online. A longtime traditional client, SWHP needed a concept they could sell up the chain of command.

THE STRATEGY
Take contemporary thinking in large healthcare sites and apply a local veneer. We blended user needs and sales strategy to create a site that quickly satisfies long-time customers and prospective members.

WHY YOU SHOULD CARE
User-centered design + in-depth client knowledge = quick win. This home page comp successfully sold the redesign to wary stakeholders.