Expertise

Over the past 11 years, I've focused my work on the following key areas of content and digital design: 

Information Architecture

Underlying every well-designed digital experience is a system of information that ensures that the right content is delivered at the right time. I’ve developed taxonomies, content models, and extensible sitemaps to drive site development and optimize content management. My favorite projects use the tools of information design to develop site architectures that my teams can design to. 

Content Strategy

My work spans the content strategy continuum, from website and app design to editorial strategy, content marketing, content process and operations. I’ve led structured discovery, audit/inventory work, content workshops and user research. I’ve designed content offerings for multiple agencies, led content strategy teams, and directed solution development and scoping. 

Site Redesign

Outside of a product or service, a brand’s website is the most tangible interaction point for customers, and the place where the customer relationship is nurtured and grown. I’ve redesigned websites for clients ranging from travel to consulting, healthcare to technology. My work ranges from user interviews to service design, content audits to site architecture, and content creation to content management. 

Digital Strategy

Modern digital marketing is the art and science of placing the right content on the right channels to drive the customer journey forward. I’ve worked with planners, account personnel and solution architects to launch programs, projects and products that are design-focused, content-centric and user-first. My work employs analytics and data to drive measurable results. 

Copywriting

My first love. I began my creative career writing eLearning courses before becoming a dual-role copywriter/content strategist at Springbox. In the last 12 years, I’ve written ad copy, site copy, video scripts, branding platforms, blogs and press releases. In 2016, I led a team of 20 writers redeveloping 6,000+ property pages for an international hotel brand.

Digital Transformation

Even market leaders struggle to modernize their marketing operations. Everything from organizational inertia to a lack of awareness to failures of imagination can hold back progress. I’ve worked with numerous companies to assess their marketing operations, identify roadblocks, and map the path forward.