IBM | Compass Content Enablement APP

User Dashboard

Sales dashboard includes alerts, key opportunities, and sales scoreboard.

Contextual Content Prototype

Prototype interaction for retrieving high-performing, contextually relevant content.

Content Syndication Model

Technology model for retrieving content according to usage and conversion statistics.

Dynamic Content Editor Prototype

Prototype for digital asset WYSIWYG editor.

SERVICES
Information Architecture, Content Curation, Content Syndication Model

THE PROJECT
On-the-Go Enablement. IBM needed a lightweight CRM app allowing sellers to quickly retrieve sales assets relevant to their opportunity for on-the-go sales enablement.

THE STRATEGY
Smart Content Syndication. The app suggests assets based on metadata and tracks downstream asset usage and sales conversion (“engagement”) to weight future asset recommendations.

WHY YOU SHOULD CARE
Engagement-Driven Curation. By tracking conversion events and activities, the app provides sellers with historically effective assets — and gives authors the data to write better content.