HCB Health | Site Redesign Concept

Brand-Defining Homepage

Adaptive Content Page

Interactive Portfolio

SERVICES
Information Architecture, Copywriting

THE PROJECT
Redesign the HCB Health site to match a new brand identity and show off our capabilities.

THE STRATEGY
Ambient video, a continuous strip of page information, clever copy and interactive applets. The concept was eventually deemed overly ambitious — although most of the copy was retained.

WHY YOU SHOULD CARE
Blue-sky thinking, crisp copy and "wow" factor.