HCB Health | Branding Campaign

SERVICES
Concept Creation, Copywriting

THE PROJECT
Rebrand a rising star in the healthcare ad world. HCB Health had earned a reputation for engaging deeply and delivering results. They needed a look that eschewed newcomer status in favor of established outcomes.

THE STRATEGY
Big, bold, fearless. Unleash the Beast and Crank Up the Volume brashly announced a results-first strategy. The ads avoided healthcare imagery, a refreshing rejection of the pandering endemic in healthcare advertising.

WHY YOU SHOULD CARE
Creative Dominance. These concepts beat out those of HCB's print team — a group who, traditionally, dominated agency creative thinking. Additional unselected concepts give a window into my creative range and brainstorming process.