Facebook | FACEBOOK PAY ON INSTAGRAM

SERVICES
Information Architecture, Content Design, Microcopy, Privacy & Compliance, Localization

THE PROJECT
Bring a Facebook-branded payments product to Instagram. Help Facebook Pay feel native to the Instagram experience, and protect our sellers’ conversion rates.

THE STRATEGY
Security and transparency. Lead with user-friendly security messaging. Bring data use transparency to the checkout process. Borrow from Instagram’s voice and tone.

WHY YOU SHOULD CARE
Facebook’s first cross-platform product. The successful launch of Facebook Pay on Instagram paved the way for checkout experiences across Facebook’s family of apps.

New User Checkout

We optimized the checkout form for Instagram based on best practices and conversion data. In this Donations checkout flow, security leads and data transparency appears in microcopy.

Learn More & Confirmation

Our Learn More page highlights security features — a key concern from user research. Our Confirmation page closes out the transaction.

Returning User Experience

Securely saved payment information makes the return checkout experience quick and easy.