Facebook | Offline Events Redesign

SERVICES
Design Sprint, Content Audit, Information Architecture, Copywriting, Localization

THE PROJECT
Make it easier to upload retail purchase data to Facebook. Redesign Facebook’s flagship Offline Events conversion tracking platform while laying the groundwork for more automated solutions.

THE STRATEGY
Facilitate a design sprint so Design and Engineering could share inspiration and collaborate on solutions. We redesigned the Offline Events platform to match traditional spreadsheet programs — and reduce cognitive overhead for new users.

WHY YOU SHOULD CARE
B-to-B platform design. We developed Offline Events to enable future innovation. Clients can use the uploader to generate API keys to automate future uploads.

VALUE PROPOSITION PAGE

New value props clarify the benefits of Offline Events using terms most Facebook advertisers understand.

FILE SELECTION PAGE

The file selection page provides instructions on preparing customer data files for upload to Facebook, along with reassurance that data will be anonymized.

DATA FORMATTING SCREEN

We developed a new interface for labeling uploaded data so the Facebook system can process it. The interface combines a familiar format with data type suggestions.

DATA TROUBLESHOOTING

Contextual features allow advertisers to understand Facebook standards for data preparation.

ISSUE RESOLUTION

In-depth issue resolution options help advertisers troubleshoot data upload problems for better results.