Emirates | Skywards Integration & Redesign

Skywards Dashboard

Redesigned account dashboard uses widgets to highlight high-value activities.

Miles Calculator

Unique widget allows users to calculate how many miles were needed to earn a specific flight.

Miles Redemption

Redemption calculator and partner redemption opportunities

Program Overview

Reward program overview page allows prospective users to dive deeper on applicable program topics.

Partner Index

Interactive partner index offers users an easy review of earning and spending opportunities.

SERVICES
Digital Strategy, Concept Creation, Content Audit, Information Architecture, User Journeys, Personalization

THE PROJECT
Integrate Emirates’ Skywards frequent flyer program into the main website. Drive new Skywards membership while empowering legacy members to do more.

THE STRATEGY
New account dashboard encourages point redemption, aspirational travel, and repeat visits. Information-rich pages make the case for membership, while new features show users where their points can take them.

WHY YOU SHOULD CARE
Consensus-building. We united two business units and three IT teams to champion our concepts, content strategy, interactions and data architecture.