Emirates | Site Redesign

Homepage

Fully redesigned homepage Includes advanced booking widget and content areas customized based on user region and Skywards status.

Drop-Down Booking Widget

Quick booking widget appears as users scroll, and is auto-populated with contextual information (e.g. includes selected destination if exploring a destination page).

Offers Page

Tile-based offer page allows users to filter and sort offers.

Offers Sorting

Sort feature dynamically repositions offers.

Offer Detail Page

New page architecture simplifies offer content, and provides a clear call to action.

SERVICES
Digital Strategy, Concept Creation, Content Audit, Information Architecture, User Journeys

THE PROJECT
Democratize an emerging luxury brand without sacrificing style and wonder. Empower smart browsing and savvy shopping.

THE STRATEGY
Rich, scrollable pages. Leverage product and promotions to drive aspirational interest. Add contextual menus for easy booking, informed browsing and redesigned custom offer pages.

WHY YOU SHOULD CARE
Results. UX-based redesign of homepage, booking widget and site increased e-commerce conversion by $200MM annually.