Emirates | Reimagining Destinations

City Page

Rich city information page includes temperature details, attractions, testimonials and related articles.

Country Landing Page

Gives a country overview, including travel logistics and facts.

Destinations Landing Page

Invites exploration and allows drill-down to region and city.

SERVICES
Digital Strategy, SEO, Concept Creation, Content Audit, Information Architecture, User Journeys

THE PROJECT
Drive aspirational bookings. Leverage the deep well of Emirates destinations content to drive SEO and get users talking.

THE STRATEGY
Slick, keyword-rich city guides powered by content from Emirates' award-winning in-flight magazine. Ownable in style and highly sharable, these guides turn vacations into expeditions, and dreamers into buyers.

WHY YOU SHOULD CARE
SEO meets FOMO. Feature-rich, modular pages drive search primacy for Emirates while beautiful pages encourage sharing.