Cochlear | Facebook Page

SERVICES
Content Strategy, Copywriting, Social Media Playbook

THE PROJECT
Promote awareness of Cochlear within the world's largest social network. Cochlear was making a big push into social media, and needed a page that spoke to their target audience.

THE STRATEGY
Target the baby boomers. We recognized that Facebook's largest age group growth area was also an untapped market for Cochlear. Our page promoted Likes, drove Wall posts and highlighted offsite offers.

WHY YOU SHOULD CARE
This was part of an integrated social campaign that included Twitter, YouTube and Radian6.