Chase | Private Client Microsite

Landing Page

Landing page introduces dynamic content areas and in-page navigation.

Education Planning Goal Page

Planning Goal page provides a blend of time-tested investment advice and smart planning widgets.

Perspectives Page

Perspectives page features dynamic sizing to promote key content.

SERVICES
Information Architecture, User Journeys, Content Syndication Strategy

THE PROJECT
Concierge Content. Chase needed to bring concierge banking to the web, with a site that balances smart investment information with a push to conversion.

THE STRATEGY
Mix Style and Substance. The site design and offerings cater to a wealth-conscious clientele, while expert perspectives and interactive planning tools add value and provide quick takeaways.

WHY YOU SHOULD CARE
A Credible Conversion Path. We developed smart user journeys that used audience-tested content, contextual linking, and a “Let us contact you” module to initiate a personal interaction.