AudioToniq | Site Design

SERVICES
Content Strategy, Information Architecture, User Personas, User Journeys, Copywriting, Social Media Playbook

THE PROJECT
Transition from buzz site to commerce site. Audiotoniq was a hearing aid start-up about to launch its first product. They needed a site that instantly conveyed product differentiation and instilled confidence.

THE STRATEGY
Lead with product, bolster with facts, follow up with support. Through a month-long Research, Architecture and Discovery phase, we developed user personas, a content strategy guide, site designs and a custom shopping cart.

WHY YOU SHOULD CARE
It's a modern e-commerce concept that generated a standing ovation from the client.