Alcon | Wavelight App

Landing Page

Landing page allows surgeon to select which element of the product suite to explore.

Procedure Menu

The app breaks down laser eye surgery into easy-to-follow steps, with videos, demonstrations and interactivities.

Interactive Demonstration

Video demonstration features key scenes for in-video navigation.

Testimonials

Interviews and tips from the leading ophthalmic surgeons in the US an the world.

Touch Interactivity

Surgeons can practice using the suite with realistic surgical interactivities.

SERVICES
Information Architecture, User Journey, Video Development, Copywriting

THE PROJECT
Build a sales app that embodies the slick, groundbreaking nature of the product. The WaveLight® system was aimed at ophthalmic surgeons — prospects for whom science, prestige and word-of-mouth are equally significant.

THE STRATEGY
Facts, graphics, interviews. We talked to physicians and sales teams to find out the biggest wow factors and presented them in fast, informative, surgeon-supported videos. We housed the videos in a slick, fun-to-navigate iPad app.

WHY YOU SHOULD CARE
Acclaimed by Apple. The app bowled over the client team and earned accolades from Apple's business app representative — who asked to exhibit it as an example of iPad business app design.